ITPC- stands for Indonesian Trade Promotion Centre, is a non profit government organisation under the supervision of the Directorate General for National Export Development (before called National Agency for Export Development or NAFED).
Both institution are part of global trade network abroad supervised by the Ministry of Trade of the Republic of Indonesia, with a common goal to enhance the export of Indonesian products throughout the world.
ITPC Sydney provides services for the Australian business partners with facilitation to enhance two-way trade engagements.
2013 Good Food and Wine Show
Friday, 05 July 2013 05:18
Indonesian Pavilion at
The 2013 Good Food and Wine Show
Sydney, 28-30 of June, 2013
ITPC Sydney and the Indonesian Consulate General in Sydney facilitated some food exporters and distributors to participate in the 2013 Good Food and Wine Show, held on June 28th to 30th, 2013 at Sydney Exhibition Centre, Darling Harbour.
The Good Food and Wine Show is an annual event conducted in Australia’s major cities- Sydney, Melbourne, Perth and Brisbane, to show products from leading food and beverage producers to Australian consumers. Exhibitors come from Australia and also from overseas, such as New Zealand, Korea, Indonesia, and few others.
Indonesia Pavilion at the 2013 Good Food and Wine Show in Sydney
Food products on display were varied, such as condiments, snacks, biscuits, and healthy food. Garuda Food showed its famous peanut products, biscuits and snacks, while Intisari International introduced its wafer varieties.
Swallow Globe International that has already had its Australia branch showed their healthy products, the agar-agar. Agar- agar is made from extract seaweed and is a good source of iron and calcium, and also contains high fibre which is good for our health. Swallow Globe manufactures agar- agar into various product types. More details of Swallow Globe products can be searched at http://swallow-globe.com.au/mainsite/.
Another products got strong attention from visitors were Bamboe condiments. Its Nasi Goreng flavour attracted many visitors to come and to taste it, and majority of them gave positive feedback due to its practicality, easy cooking instruction as well as great taste.
Some great quality food products
Comments from Indonesian exhibitors were mostly positive. They had opportunity to introduce and to promote their products to potential customers in this market. Participation in the Good Food and Wine Show gives opportunity for them to do market testing before they finalise their plan to expand into Australian market. On the other hand, it gave opportunity to Australian consumers to get to know some great quality food products from Indonesia.
In term of distribution strategy, Indonesian producers need to asses their entry strategy into Australian food market. Most Indonesian food exporters are still focus into niche market, that is Indonesian and or Asian community. This distribution strategy gives an effective approach to reach their traditional target market, but it also limit their exposure to mainstream consumers.
Some Indonesian producers, such as Garuda Food with its nuts products, Indofood (Noodles), ABC (sweet soy sauce), and Mayora (coffee candy) have used a larger distribution network to enable them to access mainstream Australian groceries, such as Coles and Woolworths. This is certainly enlarge the coverage of these producers to Australian consumers, given the structure of the Australian groceries industry is dominated by those two players.
Video : Indonesian Pavilion at the 2013 Good Food and Wine Show in Sydney
Several factors need to be considered by Indonesian food producers to be able to access Australian food industry are: composition/ ingredients, packaging compliance, and also adjustment to local consumer taste preferences.
Ruth Samaria, deputy director of ITPC Sydney said the Indonesian Pavilion will come forth a better concept in the next exhibition, which is more unique, able to attract more visitors, and could set an image of Indonesian food products have good quality and are able to compete in the Australian food market. (vndr)
2013 Melbourne International Coffee Expo
Wednesday, 05 June 2013 02:07
The 2013 Melbourne International Coffee Expo
May 23rd to May 26th, 2013
(Bahasa Indonesia version of this article, click here)
ITPC Sydney and the Indonesian Consulate General in Melbourne participated in the Melbourne International Coffee Expo which took place in Melbourne Showground, Melbourne on May 23rd to 26th, 2013.
ITPC Sydney invited some Indonesian coffee players to expose and to promote their products, and also to introduce Indonesian coffee industry during one of the biggest coffee events in Australia.
The exhibitors in our booth were : (1) PT Kapal Api Global, one of the major coffee products manufacturer in Indonesia, (2) Opal Coffee, a subsidiary of PT Wahana Coffee Estate – a coffee grower, manufacturer and export coffee company in North Sumatera, (3) Preanger Garut Premium Coffee, an association of coffee farmers and cooperatives in Garut, West Java, and (4) a local importer of Gayo Coffee.
During the exhibition, the Indonesian Pavilion received a sound response from visitors. Many of them were interested in finding out more about Indonesian coffee, while some busines visitors- such as coffee roasters, importers, and distributors were involved in serious discussion with our exhibitors. They came not only from Australia, but also from overseas- such as New Zealand, Fiji, and even from Thailand.
There were positive expectation that those discussion will come up with a positive realisation of business transactions in the near future.
As said by Ruth Joanna Samaria- the deputy director of ITPC Sydney, ITPC Sydney will continue to monitor the results from participating in this event, to enable us evaluating the effectiveness of participation in this exhibition and also to explore any further potentials to promote Indonesian products in the next events.
Video : interview Ruth J Samaria, the deputy director of ITPC Sydney with KopiToebruk (www.kopitoebruk.com)
(courtesy of KopiToebruk)
Benny Widyatmoko- Head of Overseas Business Development of Kapal Api Global mentioned during interview with an Indonesian community media in Australia – KopiToebruk (www.kopitoebruk.com), that this kind of event is a very good opportunity for Indonesian coffee producer to search for potential new markets. He said that Indonesian coffee could compete with other best quality coffees from other countries.
Video : interview Benny Widyatmoko, head of overseas business development Kapal Api Global with KopiToebruk (www.kopitoebruk.com)
(courtesy of KopiToebruk)
ITPC Sydney observes that Australian coffee industry in general has a broad knowledge and access to the Indonesian coffee industry. They have already been familiar with terms such as Mandheling, Sidikalang, Gayo, Toraja, etc. Many of major Australian coffee roasters also use Indonesian beans as main parts of their flagship blends. This is of course a very positive development of the Indonesian coffee industries. (vndr)
Trade Expo Indonesia 2013, Jakarta
Wednesday, 05 September 2012 04:49
Join Our Trade Mission to
the 2013 Trade Expo Indonesia
The 2013 Trade Expo Indonesia will be held in Jakarta, Indonesia, on 16th - 20th of October 2013. We invite Australian businesses to join our Trade Mission to the biggest trade exhibition in Indonesia. We provide some benefits for registered Trade Mission members, they are :
Free 2 (two) nights accomodation in official hotels (16-17 October, 2013)
Free airport pickup to the venue/ hotel upon arrival
Shuttle services : hotel- venue- hotel
Complimentary use of business lounge at venue
Free wifi at the venue
Further information regarding the exhibition, please visit its website : http://www.tradexpoindonesia.com/. To download copy of the 2013 Trade Expo Indonesia brochure, please click here.
If you are interested to join, please register and contact us on 02-92528783, or email to :
. Limited spaces are available.